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Blog
Field notes on AI search, citation engineering, and the new shape of organic visibility.
12 posts
FeaturedEntity blindness: why ChatGPT sometimes ignores your schema
Schema markup alone won't force an LLM to recognize your brand as an entity. Here's what corroboration and cross-source consistency actually do.
schemaorganization-schemaOrganization schema + sameAs: the entity backbone for AI citations
A practical guide to wiring Organization schema and 8-12 sameAs URLs so ChatGPT, Perplexity, and Gemini attribute citations to the right entity.
Jul 13, 20265 min read
canonical-tagsai-searchCanonical tags and duplicate content in AI search: what actually works
How AI engines handle canonicals, syndication, and duplicate content — and why attribution dilution is the real risk for GEO in 2026.
Jul 10, 20265 min read
llms-txttechnical-geollms.txt in 2026: low-cost bet or waste of time?
llms.txt has ~10% adoption and zero commitments from major LLMs. Here's the honest cost/benefit for 2026, and who's actually reading the file today.
Jul 8, 20265 min read
technical-georenderingSSR vs CSR for AI crawlers: which bots actually execute your JavaScript
Most AI crawlers fetch HTML and stop. If your content, schema, or metadata depends on JavaScript, ChatGPT, Claude, and Perplexity cannot see it.
Jul 6, 20265 min read
technicallog-analysisMonitor AI crawler server logs: GPTBot, ClaudeBot, PerplexityBot
A practitioner's guide to spotting GPTBot, ClaudeBot, and PerplexityBot in raw server logs — user agents, filters, and tooling that GA4 can't give you.
Jul 3, 20265 min read
topical-authoritycontent-clustersBuilding topical authority clusters for AI search
A practitioner's guide to hub-and-spoke topical clusters that signal depth to LLMs and compound into citations from ChatGPT, Perplexity, and Gemini.
Jul 1, 20265 min read
geocontent-strategyEvidence-dense writing for GEO: swap marketing copy for citable facts
LLMs cite verifiable claims, not adjectives. Here's how to rewrite marketing copy into evidence-dense passages that engines will actually quote.
Jun 29, 20265 min read
geocontent-formattingAnswer-block formatting: structure content so AI can extract it
How to format answer blocks so ChatGPT, Perplexity, and AI Overviews can lift your content cleanly — with before/after markup examples.
Jun 26, 20265 min read
perplexityredditHow to earn Perplexity citations through Reddit (without getting banned)
A practitioner's playbook for earning Perplexity citations from Reddit through authentic participation, smart subreddit selection, and AMAs.
Jun 24, 20265 min read
geoai-citationsWhy AI cites Reddit and Wikipedia more than your homepage
Reddit and Wikipedia dominate AI citations while brand pages get scraps. Here's the structural reason — and what to do about it without becoming either.
Jun 22, 20265 min read
foundationsbacklinksDo backlinks matter for AI citations? An honest 2026 answer
Backlinks still influence which pages LLMs see, but co-citations and unlinked mentions now do heavier lifting. Here's what the recent studies actually show.
Jun 22, 20265 min read