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Blog
Field notes on AI search, citation engineering, and the new shape of organic visibility.
7 posts
schemaproduct-schemaProduct schema that AI shopping assistants actually read
A practitioner's guide to Product JSON-LD for ChatGPT Shopping, Gemini, and Perplexity — with a real example and the fields that actually matter.
Jul 20, 20265 min read
schemastructured-datasameAs vs knowsAbout: which Schema.org property when
sameAs handles entity identity; knowsAbout declares topical expertise. Here's when to use each, JSON-LD examples, and the misuse patterns that break AI citations.
Jul 17, 20265 min read
schemaentity-seoEntity blindness: why ChatGPT sometimes ignores your schema
Schema markup alone won't force an LLM to recognize your brand as an entity. Here's what corroboration and cross-source consistency actually do.
Jul 15, 20265 min read
schemaorganization-schemaOrganization schema + sameAs: the entity backbone for AI citations
A practical guide to wiring Organization schema and 8-12 sameAs URLs so ChatGPT, Perplexity, and Gemini attribute citations to the right entity.
Jul 13, 20265 min read- schemafaq-schema
FAQ schema vs QA schema for AI: which one engines actually use
Google killed FAQ rich results, but AI engines still parse the markup. Here is when to use FAQPage vs QAPage in a post-rich-result world.
Jun 13, 20265 min read 
schemastructured-dataAuthor byline schema: a 2026 walk-through
A practitioner's guide to author byline schema in 2026: Person properties, sameAs, knowsAbout, knownFor, and JSON-LD you can ship today.
Jun 8, 20264 min read- schemajson-ld
Schema.org Markup for AI Search: Complete 2026 Guide
Which schema types AI engines actually weight, JSON-LD patterns that get cited, and platform-specific tweaks for ChatGPT, Perplexity, and Google AI Overviews.
May 3, 20265 min read
