/ Blog
Blog
Field notes on AI search, citation engineering, and the new shape of organic visibility.
8 posts
topical-authoritycontent-clustersBuilding topical authority clusters for AI search
A practitioner's guide to hub-and-spoke topical clusters that signal depth to LLMs and compound into citations from ChatGPT, Perplexity, and Gemini.
Jul 1, 20265 min read
geocontent-strategyEvidence-dense writing for GEO: swap marketing copy for citable facts
LLMs cite verifiable claims, not adjectives. Here's how to rewrite marketing copy into evidence-dense passages that engines will actually quote.
Jun 29, 20265 min read
geocontent-formattingAnswer-block formatting: structure content so AI can extract it
How to format answer blocks so ChatGPT, Perplexity, and AI Overviews can lift your content cleanly — with before/after markup examples.
Jun 26, 20265 min read
perplexityredditHow to earn Perplexity citations through Reddit (without getting banned)
A practitioner's playbook for earning Perplexity citations from Reddit through authentic participation, smart subreddit selection, and AMAs.
Jun 24, 20265 min read- ai-overviewsgeo
AI Overviews dropped my traffic 40%: a recovery playbook
A diagnosis ladder and concrete fixes for operators whose organic traffic collapsed after Google AI Overviews expanded into their SERPs.
May 24, 20265 min read - ga4ai-traffic
How to detect AI traffic in GA4: regex, channels, segments
A practitioner's guide to isolating ChatGPT, Perplexity, and Claude referrals in GA4 using regex filters, custom channel groups, and audiences.
May 24, 20265 min read 
chatgptgeoHow to Rank on ChatGPT: 7 Tactics That Work in 2026
Seven concrete tactics for getting your brand cited inside ChatGPT answers in 2026 — from Bing indexation to Wikipedia presence to citation-friendly content structure.
May 12, 20265 min read- ai-overviewsgoogle
How to Rank in Google AI Overviews: 2026 Playbook
Google AI Overviews now appear on most informational queries. Here is the tactical playbook for getting cited — page templates, schema, and what to track in GSC.
May 8, 20265 min read
