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Blog
Field notes on AI search, citation engineering, and the new shape of organic visibility.
12 posts
stale-contentcontent-freshnessStale content and AI search: why old posts hurt citations sitewide
Outdated pages don't just lose rankings quietly — they can drag down how often AI engines trust and cite your entire domain.
Oct 12, 20265 min read
about-pageentity-resolutionThe About page as an entity document: what to put on it for AI
AI engines read About pages to resolve who you are, not to be convinced. Here's the checklist for writing one as an entity document.
Oct 9, 20265 min read
pricing-page-ai-searchgeo-tacticsMaking your pricing page readable to AI assistants
AI assistants hallucinate pricing when tiers live behind JS toggles. Here's how to render plain-text prices, add Offer schema, and handle enterprise tiers.
Oct 7, 20265 min read
comparison-pagesai-citationsWhy AI engines love X vs Y pages (and how to write one)
Comparison queries dominate buyer prompts. Here's how to structure an X vs Y page — neutral table first — that AI engines actually trust enough to cite.
Oct 5, 20265 min read
competitor-analysisai-citation-trackingCompetitor citation gap analysis: find the prompts where you lose
A step-by-step method for finding the exact buyer prompts where AI engines cite competitors instead of you, and prioritizing fixes by revenue intent.
Oct 2, 20265 min read- ahrefsbrand-radar
Ahrefs Brand Radar vs CiteFlow: track AI visibility, or fix it?
Brand Radar measures how often AI answers mention your brand. CiteFlow audits and repairs the site behind those mentions. They solve different halves of the same problem — here is how to tell which half you are stuck on.
Sep 25, 20265 min read
topical-authoritycontent-clustersBuilding topical authority clusters for AI search
A practitioner's guide to hub-and-spoke topical clusters that signal depth to LLMs and compound into citations from ChatGPT, Perplexity, and Gemini.
Jul 1, 20265 min read
geocontent-strategyEvidence-dense writing for GEO: swap marketing copy for citable facts
LLMs cite verifiable claims, not adjectives. Here's how to rewrite marketing copy into evidence-dense passages that engines will actually quote.
Jun 29, 20265 min read
geocontent-formattingAnswer-block formatting: structure content so AI can extract it
How to format answer blocks so ChatGPT, Perplexity, and AI Overviews can lift your content cleanly — with before/after markup examples.
Jun 26, 20265 min read
perplexityredditHow to earn Perplexity citations through Reddit (without getting banned)
A practitioner's playbook for earning Perplexity citations from Reddit through authentic participation, smart subreddit selection, and AMAs.
Jun 24, 20265 min read- ai-overviewsgeo
AI Overviews dropped my traffic 40%: a recovery playbook
A diagnosis ladder and concrete fixes for operators whose organic traffic collapsed after Google AI Overviews expanded into their SERPs.
May 24, 20265 min read - ga4ai-traffic
How to detect AI traffic in GA4: regex, channels, segments
A practitioner's guide to isolating ChatGPT, Perplexity, and Claude referrals in GA4 using regex filters, custom channel groups, and audiences.
May 24, 20265 min read