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Field notes on AI search, citation engineering, and the new shape of organic visibility.
12 posts
local-business-ai-searchgeo-foundationsLocal business AI search: will ChatGPT recommend the plumber down the street?
ChatGPT, Perplexity, and Gemini don't read your Google Business Profile the way you think. Here's where each one actually pulls local data from.
Sep 30, 20265 min read- ai-search-market-sharegeo-foundations
AI search market share in 2026: the numbers, and the vendor hype
The real 2026 data on AI search share — query volume, referral traffic, and click erosion — with vendor bias flagged and a clear threshold for when to act.
Sep 25, 20266 min read 
ai-citation-traffic-valuegeoAI citation traffic value: the zero-click math explained
AI citations send fewer clicks per impression than a #1 Google ranking, but the intent gap changes the economics. Here is how to model the break-even honestly.
Sep 23, 20266 min read
ai-citation-vs-brand-mentiongeoAI citation vs brand mention: why the two metrics diverge
An AI mention and an AI citation look similar in a dashboard but are earned by different signals and produce different business outcomes. Here is how to tell them apart.
Sep 21, 20266 min read
foundationsgeoWhich AI search engine your buyers actually use, by intent
Not every AI engine attracts the same buyer at the same moment. Match your GEO strategy to the engine your target intent actually lives on.
Sep 18, 20266 min read
geoai-citationsWhy AI cites Reddit and Wikipedia more than your homepage
Reddit and Wikipedia dominate AI citations while brand pages get scraps. Here's the structural reason — and what to do about it without becoming either.
Jun 22, 20265 min read
foundationsbacklinksDo backlinks matter for AI citations? An honest 2026 answer
Backlinks still influence which pages LLMs see, but co-citations and unlinked mentions now do heavier lifting. Here's what the recent studies actually show.
Jun 22, 20265 min read
geollm-citationsThe 7 signals LLMs use to pick which brands to cite
Seven concrete signals — from brand search volume to co-citation — determine which brands LLMs surface. Here's what each one is and the action it maps to.
Jun 22, 20265 min read
geoseoGEO vs SEO in 2026: what actually changes (and what doesn't)
GEO and SEO share infrastructure but diverge on signals, measurement, and content shape. Here's what carries over and what you have to rebuild.
Jun 22, 20265 min read
chatgptgeoHow long until ChatGPT cites a new domain? Realistic timelines
Benchmarks from Profound, Semrush, and AuthorityTech on how fast ChatGPT cites new pages — plus the factors that compress or extend the timeline.
Jun 19, 20266 min read- eeatai-search
Why E-E-A-T matters more for AI search than traditional SEO
E-E-A-T was a ranking heuristic in classic SEO. In AI search, it's closer to a hard filter on which sources get cited at all.
Jun 1, 20265 min read - aeogeo
AEO vs GEO vs SEO: What Marketers Need to Know in 2026
SEO ranks pages, AEO answers questions, GEO earns AI citations. Here is how the three disciplines differ in 2026 — and where to focus first.
May 22, 20265 min read
