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Blog
Field notes on AI search, citation engineering, and the new shape of organic visibility.
8 posts
geoai-citationsWhy AI cites Reddit and Wikipedia more than your homepage
Reddit and Wikipedia dominate AI citations while brand pages get scraps. Here's the structural reason — and what to do about it without becoming either.
Jun 22, 20265 min read
foundationsbacklinksDo backlinks matter for AI citations? An honest 2026 answer
Backlinks still influence which pages LLMs see, but co-citations and unlinked mentions now do heavier lifting. Here's what the recent studies actually show.
Jun 22, 20265 min read
geollm-citationsThe 7 signals LLMs use to pick which brands to cite
Seven concrete signals — from brand search volume to co-citation — determine which brands LLMs surface. Here's what each one is and the action it maps to.
Jun 22, 20265 min read
geoseoGEO vs SEO in 2026: what actually changes (and what doesn't)
GEO and SEO share infrastructure but diverge on signals, measurement, and content shape. Here's what carries over and what you have to rebuild.
Jun 22, 20265 min read
chatgptgeoHow long until ChatGPT cites a new domain? Realistic timelines
Benchmarks from Profound, Semrush, and AuthorityTech on how fast ChatGPT cites new pages — plus the factors that compress or extend the timeline.
Jun 19, 20266 min read- eeatai-search
Why E-E-A-T matters more for AI search than traditional SEO
E-E-A-T was a ranking heuristic in classic SEO. In AI search, it's closer to a hard filter on which sources get cited at all.
Jun 1, 20265 min read - aeogeo
AEO vs GEO vs SEO: What Marketers Need to Know in 2026
SEO ranks pages, AEO answers questions, GEO earns AI citations. Here is how the three disciplines differ in 2026 — and where to focus first.
May 22, 20265 min read 
perplexityai-searchHow to Get Cited by Perplexity AI in 2026
Perplexity runs a three-layer reranker over live web results. Here is how it decides which pages to cite, and the on-page signals that move the needle.
May 10, 20265 min read
