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Blog
Field notes on AI search, citation engineering, and the new shape of organic visibility.
12 posts
FeaturedBuilding topical authority clusters for AI search
A practitioner's guide to hub-and-spoke topical clusters that signal depth to LLMs and compound into citations from ChatGPT, Perplexity, and Gemini.
geocontent-strategyEvidence-dense writing for GEO: swap marketing copy for citable facts
LLMs cite verifiable claims, not adjectives. Here's how to rewrite marketing copy into evidence-dense passages that engines will actually quote.
Jun 29, 20265 min read
geocontent-formattingAnswer-block formatting: structure content so AI can extract it
How to format answer blocks so ChatGPT, Perplexity, and AI Overviews can lift your content cleanly — with before/after markup examples.
Jun 26, 20265 min read
perplexityredditHow to earn Perplexity citations through Reddit (without getting banned)
A practitioner's playbook for earning Perplexity citations from Reddit through authentic participation, smart subreddit selection, and AMAs.
Jun 24, 20265 min read
geoai-citationsWhy AI cites Reddit and Wikipedia more than your homepage
Reddit and Wikipedia dominate AI citations while brand pages get scraps. Here's the structural reason — and what to do about it without becoming either.
Jun 22, 20265 min read
foundationsbacklinksDo backlinks matter for AI citations? An honest 2026 answer
Backlinks still influence which pages LLMs see, but co-citations and unlinked mentions now do heavier lifting. Here's what the recent studies actually show.
Jun 22, 20265 min read
geollm-citationsThe 7 signals LLMs use to pick which brands to cite
Seven concrete signals — from brand search volume to co-citation — determine which brands LLMs surface. Here's what each one is and the action it maps to.
Jun 22, 20265 min read
geoseoGEO vs SEO in 2026: what actually changes (and what doesn't)
GEO and SEO share infrastructure but diverge on signals, measurement, and content shape. Here's what carries over and what you have to rebuild.
Jun 22, 20265 min read
robots-txtai-crawlersRobots.txt AI crawler audit: a 5-minute checklist
A practitioner's 5-minute audit for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended — with the exact directives and verification steps.
Jun 22, 20265 min read
chatgptgeoHow long until ChatGPT cites a new domain? Realistic timelines
Benchmarks from Profound, Semrush, and AuthorityTech on how fast ChatGPT cites new pages — plus the factors that compress or extend the timeline.
Jun 19, 20266 min read- chatgptcitation-tracking
ChatGPT citation tracking: 5 tools that show when you get mentioned
A practitioner's comparison of five ChatGPT citation tracking tools, with honest pros, cons, and pricing notes for free and paid options.
Jun 16, 20265 min read - schemafaq-schema
FAQ schema vs QA schema for AI: which one engines actually use
Google killed FAQ rich results, but AI engines still parse the markup. Here is when to use FAQPage vs QAPage in a post-rich-result world.
Jun 13, 20265 min read
